Substack Exclusive Preview: HELD IN FORM FW25

Reflecting on our FW25 Campaign

I know, I know. I’ve been pretty absent on here.

Life has been full speed since my last dispatch. But in an effort to repay my radio silence, I wanted to give the Substack heads something special.

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Below is an exclusive preview of the HELD IN FORM FW25 Campaign:

Directed by myself and shot by Simon, the campaign features new friend David, a contemporary dancer now residing in Vancouver by way of New York City.

Using movement as a medium of expression - the campaign video is a reflection on navigating the self across spaces, contexts and environments. This is dialogue is mirrored in our garments and the Held in Form brand itself, balancing influences across cultures and time periods, and designing for climates and lifestyles across Vancouver, Shanghai and beyond.

Having experienced an incredible amount of transition and movement across my life over the past year, it’s a special type of release of finally having these ideas finally out in the world. I can only describe it as somewhere between a deep, personal catharsis - and an immediate obsessive fixation on what’s to come next.

Horses truly don’t stop, they keep going.

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Another Substack exclusive - The HELD IN FORM FW25 Collection will debut in Edmonton with a Launch Party and Pop Up at Foosh Downtown on Nov. 7th and 8th respectively. Keep an eye out next week for RSVP information.

Soon after, the collection will release online, at select retail partners, as well as in-person events in Vancouver and beyond.

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Held in Form is a menswear label and design education platform.

You can find it on INSTAGRAM and TIKTOK.

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